TL;DR
TL;DR
• Researched, prototyped, and designed a concept feature that provides users with personalized fitness goals.
• Researched, prototyped, and designed a concept feature that provides users with personalized fitness goals.
About this project
During my senior year at Cornell, I took a product design course offered by AppDev, an engineering project team that builds mobile and web apps for the Cornell community. Over a semester, each student was tasked to design a feature for their favorite app. I chose to develop a feature for Strava, a social fitness platform for tracking athletic performance.
About this project
During my senior year at Cornell, I took a product design course offered by AppDev, an engineering project team that builds mobile and web apps for the Cornell community. Over a semester, each student was tasked to design a feature for their favorite app. I chose to develop a feature for Strava, a social fitness platform for tracking athletic performance.
About this project
During my senior year at Cornell, I took a product design course offered by AppDev, an engineering project team that builds mobile and web apps for the Cornell community. Over a semester, each student was tasked to design a feature for their favorite app. I chose to develop a feature for Strava, a social fitness platform for tracking athletic performance.
Curated Goals
Curated Goals
Focus Area
Core
Focus Area
Core
Focus Area
Core
Team
1 Designer
Team
1 Designer
Team
1 Designer
User Research: Ready? Set… Go!
User Research: Ready? Set… Go!
User Research: Ready? Set… Go!
To identify pain points and hone my focus, I conducted user interviews with Strava users to understand the underlying motivations that entice users to record their activities on Strava.
To identify pain points and hone my focus, I conducted user interviews with Strava users to understand the underlying motivations that entice users to record their activities on Strava.
Core Findings
Users were motivated to level up their fitness
Power-users are Runners
People want to share their activities
People weren't consistent in recording all activities
Core Findings
Users were motivated to level up their fitness
Power-users are Runners
People want to share their activities
People weren't consistent in recording all activities
Core Findings
Users were motivated to level up their fitness
Power-users are Runners
People want to share their activities
People weren't consistent in recording all activities
Problem Statement
As a runner, I want to improve my performance to achieve my fitness goals, but I can't do that well because...
1. I don't know what fitness benchmarks to set
2. It's difficult to hold myself accountable
Problem Statement
As a runner, I want to improve my performance to achieve my fitness goals, but I can't do that well because...
1. I don't know what fitness benchmarks to set
2. It's difficult to hold myself accountable
Problem Statement
As a runner, I want to improve my performance to achieve my fitness goals, but I can't do that well because...
1. I don't know what fitness benchmarks to set
2. It's difficult to hold myself accountable
Ideation: A new way to train.
Ideation: A new way to train.
Ideation: A new way to train.
Potential Solutions
I got together with a product strategist and brainstormed solutions; here are a few of our favorites:
A monthly leaderboard for your followers
Curated goals based on previous activity
Invite only competitions/clubs
Group chats for goals with likeminded people
Community Forums for improving performance
Potential Solutions
I got together with a product strategist and brainstormed solutions; here are a few of our favorites:
A monthly leaderboard for your followers
Curated goals based on previous activity
Invite only competitions/clubs
Group chats for goals with likeminded people
Community Forums for improving performance
Low-Fidelity Wireframes
Low-Fidelity Wireframes
Low-Fidelity Wireframes
Using the insights gained from the feasibility/impact matrix, I decided to explore three solutions in low-fidelity wireframes.
Using the insights gained from the feasibility/impact matrix, I decided to explore three solutions in low-fidelity wireframes.
SWOT Analysis
SWOT Analysis
SWOT Analysis
To hone in on a single solution to develop into high-fidelity wireframes, I conducted the following SWOT analysis to assess the potential of each solution:
To hone in on a single solution to develop into high-fidelity wireframes, I conducted the following SWOT analysis to assess the potential of each solution:
After the analysis, I decided to design Curated Goals!
After the analysis, I decided to design Curated Goals!
Explorations: Crafting the interface
Explorations: Crafting the interface
Explorations: Crafting the interface
After looking at the production flow of Strava, I played around with the information architecture.
After looking at the production flow of Strava, I played around with the information architecture.
I outlined the IA and navigation of Strava to get a bird's eye view of the app.
The entry point for Curated Goals on the "You" page felt logical because information tailored towards individual users' is housed on the profile page. From this entry point, I created a flow and designed medium-fidelity wireframes for each screen:
Profile Page
Goals Home
My Goals
Increase Distance
Goal Details
I also took time to mock up some explorations of key screens, specifically the goals home page and the targeted goals page. Overall, weighing tradeoffs with these explorations allowed me to develop the final solution with more data points.
The entry point for Curated Goals on the "You" page felt logical because information tailored towards individual users' is housed on the profile page. From this entry point, I created a flow and designed medium-fidelity wireframes for each screen:
Profile Page
Goals Home
My Goals
Increase Distance
Goal Details
I also took time to mock up some explorations of key screens, specifically the goals home page and the targeted goals page. Overall, weighing tradeoffs with these explorations allowed me to develop the final solution with more data points.
The entry point for Curated Goals on the "You" page felt logical because information tailored towards individual users' is housed on the profile page. From this entry point, I created a flow and designed medium-fidelity wireframes for each screen:
Profile Page
Goals Home
My Goals
Increase Distance
Goal Details
I also took time to mock up some explorations of key screens, specifically the goals home page and the targeted goals page. Overall, weighing tradeoffs with these explorations allowed me to develop the final solution with more data points.
Final Designs: Curated Goals
Final Designs: Curated Goals
Final Designs: Curated Goals
Design System
Design System
Design System
Considerations & Constraints
Considerations & Constraints
Considerations & Constraints
Technical
Determine whether there are any constraints with the entry point being on the profile page
Determine whether it's possible/allowed to pull data from a user's previous activities
Future State
Implementing gamification through a badge or awards system
Designing screens for compatible wearables
The ability for users to provide feedback on whether Curated Goals help improve performance
Technical
Determine whether there are any constraints with the entry point being on the profile page
Determine whether it's possible/allowed to pull data from a user's previous activities
Technical
Determine whether there are any constraints with the entry point being on the profile page
Determine whether it's possible/allowed to pull data from a user's previous activities
Future State
Implementing gamification through a badge or awards system
Designing screens for compatible wearables
Allow users to provide feedback on whether Curated Goals help improve performance
Future State
Implementing gamification through a badge or awards system
Designing screens for compatible wearables
The ability for users to provide feedback on whether Curated Goals help improve performance
Results: Sprinting towards new goals.
Results: Sprinting towards new goals.
Results: Sprinting towards new goals.
Next Steps (User Testing + Handoff)
Arrange user testing sessions with key stakeholders; we could conduct asynchronous user testing through Lookback.io
Iterate the final designs and handoff to Eng once aligned with PM
Once the MVP is shipped, we could conduct A/B testing with different experiences
Final Thoughts + Take Aways
Designing Curated Goals also allowed me to think about Strava's business needs. Curated goals could be an incentive to convert users to their paid subscription and increase session numbers while gamifying the Strava experience.
Overall, I made sure to design the solution to accomplish the goal but otherwise stay out of the way of the app’s primary purpose: recording activities. I hope Curated Goals can inspire users to improve their fitness performance and motivate them to stay active.
Next Steps (User Testing + Handoff)
Arrange user testing sessions with key stakeholders; we could conduct asynchronous user testing through Lookback.io
Iterate the final designs and handoff to Eng once aligned with PM
Once the MVP is shipped, we could conduct A/B testing with different experiences
Final Thoughts + Take Aways
Designing Curated Goals also allowed me to think about Strava's business needs. Curated goals could be an incentive to convert users to their paid subscription and increase session numbers while gamifying the Strava experience.
Overall, I made sure to design the solution to accomplish the goal but otherwise stay out of the way of the app’s primary purpose: recording activities. I hope Curated Goals can inspire users to improve their fitness performance and motivate them to stay active.
Thanks for reading! I also redesigned 12 Matcha's website. Wanna see?
Thanks for reading! I also redesigned 12 Matcha's website. Wanna see?
Thanks for reading! I also redesigned 12 Matcha's website. Wanna see?
