TL;DR
TL;DR
• Led design for Compare Drafts, a collaboration tool for brands and creatives, enabling seamless interactions within the same UI.
• Led design for Compare Drafts, a collaboration tool for brands and creatives, enabling seamless interactions within the same UI.
• Conducted user interviews, audits, and usability testing to refine the design and improve cross-team user experience.
• Conducted user interviews, audits, and usability testing to refine the design and improve cross-team user experience.
• Collaborated with engineers and product managers to work towards a buildable solution that met customer requirements.
• Collaborated with engineers and product managers to work towards a buildable solution that met customer requirements.
About VidMob
VidMob provides an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI- powered creative analytics with a production workflow system connected to a global network of expert creators.
About VidMob
VidMob provides an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI- powered creative analytics with a production workflow system connected to a global network of expert creators.
About VidMob
VidMob provides an end-to-end technology solution for all of a brand’s creative needs. It is an integrated platform combining AI- powered creative analytics with a production workflow system connected to a global network of expert creators.
Compare Drafts
Compare Drafts
Compare Drafts
Product Area
Creative Studio
Product Area
Creative Studio
Product Area
Creative Studio
Team
1 Designer, 1 PM, 1 FE Dev, 1 BE Dev
Team
1 Designer, 1 PM, 1 FE Dev, 1 BE Dev
Team
1 Designer, 1 PM, 1 FE Dev, 1 BE Dev
Problem: Inefficient feedback tool hindering collaboration.
Problem: Inefficient feedback tool hindering collaboration.
VidMob’s Creative Studio feedback tool is a key feature for clients. However, it lagged behind competitors and caused inefficiencies. Clients struggled with comparing feedback on multiple creative drafts, while internal stakeholders wasted time manually setting up side-by-side comparisons.
VidMob’s Creative Studio feedback tool is a key feature for clients. However, it lagged behind competitors and caused inefficiencies. Clients struggled with comparing feedback on multiple creative drafts, while internal stakeholders wasted time manually setting up side-by-side comparisons.
Solution: Compare drafts side-by-side, in VidMob.
Solution: Compare drafts side-by-side, in VidMob.
Solution: Compare drafts side-by-side, in VidMob.
I designed Compare Drafts, a feature allowing users to view two creative assets and their feedback simultaneously, streamlining the review process.
I designed Compare Drafts, a feature allowing users to view two creative assets and their feedback simultaneously, streamlining the review process.
Impact
Impact
Impact
• Reduced client review time by enabling side-by-side draft comparisons.
• Saved internal teams hours by streamlining project management workflows.
• Boosted platform competitiveness with a key feature upgrade.
• Reduced client review time by enabling side-by-side draft comparisons.
• Saved internal teams hours by streamlining project management workflows.
• Boosted platform competitiveness with a key feature upgrade.
Before, users had to manually arrange windows to view drafts side-by-side.
Before, users had to manually arrange windows to view drafts side-by-side.
Before, users had to manually arrange windows to view drafts side-by-side.
Research Summary
Research Summary
Research Summary
Goals
To achieve a better understanding of how stakeholders will interact with the Compare Drafts feature, as well as identify and confirm pain points that were discovered during the initial research phase.
1. Determine which product requirements are essential for the Compare Drafts MVP.
2. Gain a better understanding of the ideal user experience for both clients and PMs.
Goals
To achieve a better understanding of how stakeholders will interact with the Compare Drafts feature, as well as identify and confirm pain points that were discovered during the initial research phase.
1. Determine which product requirements are essential for the Compare Drafts MVP.
2. Gain a better understanding of the ideal user experience for both clients and PMs.
Key Findings
1. Ability to compare two drafts side by side on the ACS platform would greatly reduce the amount of time it takes now to review drafts when doing it manually/off-platform
2. Clients want to see the asset as a whole product and don’t need to see each frame.
3. PMs typically compare the most recently approved draft with a new draft that they rejected. In this case, they want to leave feedback on the rejected draft, not the approved one.
Key Findings
1. Ability to compare two drafts side by side on the ACS platform would greatly reduce the amount of time it takes now to review drafts when doing it manually/off-platform
2. Clients want to see the asset as a whole product and don’t need to see each frame.
3. PMs typically compare the most recently approved draft with a new draft that they rejected. In this case, they want to leave feedback on the rejected draft, not the approved one.
User Interviews
User Interviews
User Interviews
Use Cases
Use Cases
Use Cases
How can we improve the draft review & feedback experience for stakeholders?
How can we improve the draft review & feedback experience for stakeholders?
How can we improve the draft review & feedback experience for stakeholders?
Problems
→ The current features on the ACS feedback tool are falling behind competitors
→ Inefficient workflow for Clients who want to check the changes made on previous drafts
→ Internal stakeholders (Project Managers) are spending unnecessary time to bootstrap their own way to compare drafts
Problems
→ The current features on the ACS feedback tool are falling behind competitors
→ Inefficient workflow for Clients who want to check the changes made on previous drafts
→ Internal stakeholders (Project Managers) are spending unnecessary time to bootstrap their own way to compare drafts
Competitor Audit
Competitor Audit
Competitor Audit
Low Fidelity Wireframes
Low Fidelity Wireframes
Low Fidelity Wireframes
Lo-Fi Prototype
Lo-Fi Prototype
Lo-Fi Prototype
User Testing Findings
User Testing Findings
User Testing Findings
Final Designs
Final Designs
Final Designs
Thanks for reading! I also led design for growth projects at Unify. Wanna see?
Thanks for reading! I also led design for growth projects at Unify. Wanna see?
Thanks for reading! I also led design for growth projects at Unify. Wanna see?
