Company
Ridgeline
Roles
UX/UI Design
User Research
Prototyping
Team
1 Product Designer
1 Product Manager
5 Developers
Timeline
5 months
(Apr—Sep 2024)
I identified a high-impact opportunity through usability sessions, secured it on the roadmap, and led it from concept to launch.
Overview
Before IHUB, users relied on external tools, leading to inefficiencies. Now, they can schedule automations and monitor real-time data flows—all within Ridgeline—reducing errors and improving operational efficiency.
Background
Context
Leadership prioritized automation, cross-platform integration, and AI-powered insights. IHUB aligns with this goal by centralizing integrations and simplifying workflows.
Problem
Without a centralized system, integrations lived in different parts of the platform, making it difficult for users to locate, manage, and troubleshoot them efficiently.
This increased onboarding time and costs.
100%
of firms are migrating from outdated systems
64%
of users have never switched platforms before
Research
Interviews
Interviews with operations teams revealed pain points: unclear workflows, frequent errors, and lack of integration visibility, reinforcing the need for a more intuitive solution.
“It’s difficult to understand where everything is.”
Scott P. (Business Operations)
“It’s painful to run the integrations often.”
Daniel R. (Operations Specialist)
“If there are errors in the data, everything crashes and there’s no way to predict whether the integration will be successful.”
Victor V. (Operations Associate)
Old UX
This fragmented approach made finding critical data difficult, increased troubleshooting time, and created inefficiencies in onboarding and daily workflows.
Ideation
I explored multiple design directions with PMs and engineers, prioritizing API efficiency, integration health monitoring, and reducing manual effort.
Integration Page
Connections Dashboard
Integration Store
Runs Dashboard
New UX
Users can now manage connections, monitor integration health, and access real-time status updates—all within Ridgeline—eliminating inefficiencies.
Summary
By replacing a fragmented integration process with a centralized hub, we simplified workflows, reduced manual work, and enhanced the overall user experience.
This is an early glimpse into my process. Please reach out to learn more.
